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Research papers

Client-managed proprietary online panels

This case study describes the internal process of client-managed proprietary online panels.Through experiences within John Deere, topics addressed in this paper include: -Initial motivations for building a panel; - selling the concept to management;...

Catalogue: Panel Research 2007
Author: Bryan Dorsey
October 28, 2007
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Citation

Dorsey, B. (2007a, October 28). Client-managed proprietary online panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/client-managed-proprietary-online-panels